![]() ![]() Imagine hearing that several hundred times a day. But each commercial ended with a shrill voice bellowing “AC” at a volume twice as loud as the ad itself. Most of the spots, like the one in the video above, were innocuous enough. Because running product ads would have been insensitive, networks instead played AC public-service announcements during commercial breaks. The chimes were eerie the Japan Ad Council's jingle was just obnoxious. For the rest of 2011, the country was rattled by so many aftershocks that the chimes became a familiar background music to everyday life. When a strong quake is detected, the chimes are sounded on NHK and other television and radio networks, as well as over city public-address systems and on mobile phones. The chimes are part of Japan’s Earthquake Early Warning system, which uses sophisticated sensors to monitor seismic activity throughout the country. Prior to March 11, few of us had ever heard them before: two sets of chimes - a spooky musical alert that a powerful earthquake was about to hit. But Japan has hundreds of earthquakes each year, and so the magnitude-7.3 jolt - while stronger than usual - didn’t cause any real alarm. As Japan reflects on the enormity of March 11, 2011, we’ve compiled a list of a few things we remember most from that fateful period.Īt 11:45 a.m.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |